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James Robertson & Golly

 

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James Robertson with his five sons

 

James Robertson & sons were already one of the leading companies manufacturing jams and marmalades when in 1925 the first Golly appeared in their advertisements. Little did they realise how popular their campaign would become nor for how long it would continue.

 

John Robertson was said to have brought back a black doll with big white eyes from his travels in America and it so appealed to him that he used it as the company mascot.

 

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By the time Robertsons were using Golliwogg as their mascot all thirteen of Florence Upton's books had been published and were still just as popular, as Golliwogg had no copyright it is more likely that Robertsons had decided to make use of this popularity. Either way it was the start of a seventy-four year advertising campaign.
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